WeCan Campaign

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The six-year, six-country, we can campaign, launched in 2004, is challenging and changing norms and institutions that systematically deny women their lives, health, rights, choices, and power both with in the family and society.

It is being implemented in Bangladesh, Sri Lank, Nepal, India, Pakistan and Afghanistan and will continue till 2011.
Now campaign going to global it is also started in Netherlands, British Colombia, East Africa (Tanzania & Kenya), The Democratic Republic of Congo.

‘We Can’ is contributing to the overall efforts to bring a change in the situation of violence against women in South Asia, specifically focusing on reducing social acceptance of violence against women by changing attitudes and practices amongst very large of the family, community, Society and the state.

‘We can’ is to serve as a platform, bringing together a very broad alliance of organizations and individuals working at all levels to implement national campaign in each country.

Goals and objectives
The goal of the campaign is to achieve a fundamental shift in social attitudes and beliefs that support and promote violence against women.
By 2011, the campaign plans to reach and influence 50 million change makers, ordinary men and women across South Asia to oppose violence against women. The campaign aim to also influence social, economics and political institutions that these people respondent; are a member of: or interact with.

Change Makers
Change Makers are ordinary men and women who actively work to influence other men and women within their own communities and spheres of influence. Each change makers commits to never tolerating or perpetrating violence against women in their own lives and to reach out to 10 others in an attempt to influence their attitudes and practices regarding gender discrimination and violence against women.  
 
ACTION INDIA and WE CAN CAMPAIGN
In India the campaign is being implemented across 13 states in India, and Action India is state secretariat for Delhi and has more than 80.000 change makers in Delhi, It is formed by core alliance members and indivisible alliance members and change makers. This is forth year of the campaign in Delhi.

Events/Activities
We can campaign organized some interactive events for Deepening change is about believing that violence is not acceptable under any circumstance. The campaign in its second phase envisages achieving this in the change makers through its communication strategies. The communication materials will carry stories, examples and illustrations, which bring forth very diverse scenarios of inequality, violence and discrimination to the change makers; thus facilitating change makers to think on their own and enabling the change makers to believe that any form of discrimination is violence and it is not acceptable.

Mobile van:
The idea of using a mobile van to organize “jaththas”, as the van moves from one district to another could encompass different activities in order to meet the multiple objectives envisaged.

Connectors workshop:
A connector is a change maker who voluntarily takes up responsibilities within the campaign such as distributing the newsletters; participating actively during district level events and helping with the activities of the mobile van.

News letters for change makers:
The newsletter entitled Rubaru is a method of communicating and re-engaging with the old change makers. 

Sticker Campaign:
Sticker  posting in the news papers for visibility of the campaign

Capacity building workshop
For Develop a clear understanding of the district alliances on the strategy related to  phase II of the campaign.

Become a Change Maker today!

Visit the official WE CAN website http://www.wecanendvaw.org

If you live in Delhi, you can download the Change Maker application form here.